Design + launch of celebrity whiskey brand
To celebrate the historic 15th season of their show ‘It’s Always Sunny in Philadelphia’ Rob McElhenney, Glenn Howerton and Charlie Day wanted to develop their own whiskey brand.
Client
Four Walls
Roles + Responsibilities
Brand development
Logo design
Bottle, label and packaging design
Sourcing of hard goods
Art direction of photo + video shoot
Photo retouching
Cocktail development
Social media
